Investigating the Influence of Personalised Gamification on Mobile Survey User Experience

Gamification in healthcare has shown to increase user motivation and treatment adherence. Personalisation strategies have the potential create sustainable health change motivation. In striving for personalisation, surveys are often used as an easy tool collect information about user. But lengthy tedious demotivating, provoking bad respondent behaviour which results a loss of data quality. Gamified can enhance but labour-intensive develop. This study explores effect re-usable mobile survey application, using personalised gamification, on experience. A/B setting with 28 participants, The Hexad Player Type Framework is determine player type personalise accordingly. Results that overall experience gamified application higher than traditional 37.5% users perceived duration shorter actual time, compared 20% respondents survey. No significant difference quality been detected, remained limited both versions. Future work should explore influence more elaborate game elements larger population.